WORK
Here are some key highlights from my career, showcasing my experience across digital marketing and social media.
Golden agri resources (gar) sinarmas
At Golden Agri-Resources (Sinarmas), I managed B2B and B2G social media strategies, focusing on effectively communicating the company’s sustainability efforts and agribusiness initiatives. My role involved overseeing social media content execution, strategy, and data analytics to engage key stakeholders. I developed and executed campaigns that aligned with corporate goals and contributed to brand visibility, while ensuring consistent messaging across multiple platforms.
alliance to end plastic waste
At Alliance to End Plastic Waste, I contributed to developing B2B social media strategies that showcased the organization’s commitment to addressing plastic waste. I focused on creating content and campaigns that highlighted the Alliance’s efforts in promoting sustainability through collaborations and innovation. By working closely with internal teams, I helped enhance the organization’s digital presence and engaged with key industry stakeholders to support the Alliance’s mission in driving environmental change.
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star alliance
At Star Alliance, I developed and executed B2B and B2C social media strategies that supported the brand’s goal of enhancing its digital presence. I collaborated with multiple teams to create engaging content that showcased the Alliance’s services, highlighting its role in connecting travelers and airlines worldwide. Through effective content management and community engagement, I contributed to strengthening the Alliance’s brand visibility and fostering relationships with both customers and business partners.
HIDEAWAY
uob - UNITED OVERSEAS BANK
UOB – B2B Content Strategy for Asian Connect Webinar
Developed content frameworks that positioned UOB as a leading voice in ASEAN’s green economy transition through its flagship Asian Connect Webinar series. I translated complex topics such as sustainability, digitalisation, and supply chain transformation into clear, engaging narratives tailored for business leaders and decision-makers. Working closely with internal teams, agencies, and external partners, I delivered seamless campaigns that strengthened UOB’s thought leadership and deepened its engagement with regional business audiences.
TRAPEZE REC. CLUB
Supported social media strategy for TRC, a boutique fitness and martial arts hub, managing content calendars and producing engaging visual and video content for Instagram and TikTok. Planned and optimised paid campaigns across Google Ads, Meta, and TikTok to drive lead generation and membership growth.
Launched key campaigns such as Go Outside Ruck, strengthening brand positioning as inclusive, community-first, and fitness-forward. Drove engagement through active member interaction and KOL collaborations, expanding reach and building an authentic, loyal community.
clean 4 change
I managed the social media accounts for Clean4Change, a global movement under the Alliance to End Plastic Waste, aimed at driving community action against plastic pollution. My role involved developing content strategies, crafting engaging posts, and coordinating campaign messaging to amplify participation across regions. By leveraging data-driven insights, I optimized engagement, ensuring consistent branding and storytelling that resonated with both corporate partners and grassroots participants.
Supported social media and digital strategy for a premium spa and wellness brand, crafting aspirational visual and video content that positioned Hideaway as a destination for modern, quiet luxury. Managed content calendars and storytelling across Instagram ato build brand awareness and drive bookings.
Planned and executed paid campaigns on Google and Meta, optimising performance for lead generation and customer acquisition. Drove growth through KOL collaborations, strategic partnerships, and campaigns such as Sleep Well Retreat and CBD Reset, strengthening Hideaway’s identity as a premium wellness experience.
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